The team at the Association are charged with delivering on a strategic plan, set by the CEO, steered by the board of local Newmarket business people, who are voted in every September by their peers.

The primary objectives of the Association as per the constitution are:

• To assist and guide the development and advancement of the commercial interests of business people and businesses in Newmarket through a co-ordinated and structured communications, marketing and economic development programme.To foster and promote generally the welfare of the business community of Newmarket and, in particular, to provide a forum for networking and collaboration of members.
• To enhance the safety and security of Newmarket and to attract and retain business in an effort to drive employment growth and economic, social, cultural and environmental wellbeing.
• To capitalise on the unique assets and profile of Newmarket and to use these as a means of establishing an identity and positioning for the area.
• To make arrangements with and/or advocate to the Government, local authorities and/or persons, corporations or associations for the improvement of amenity, streetscapes, utilities, transport, services or other infrastructure, and for lighting, surfacing, security and cleaning in the business area of Newmarket.